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Effective patient communication – skills in trust based selling

Passcode if required: j2*dBn5.

PLEASE NOTE: After viewing the webinar, please use the survey link to complete the details requested and provide the feedback rating. Once this is submitted your Attendance Certificate will be processed.

Presented by Dr Emma Gillies
ABSTRACT: Our role is more than just ensuring our patients see well with their optical appliances, we have a responsibility to help them look and feel like a million dollars when they leave our practice. Creating lasting patient relationships based on trust is paramount to business success, you might call it conversational intelligence! This webinar is designed specifically for dispensing opticians and front-of-house staff, to dispel the discomfort of “selling” and providing valuable insights on how to build trust, sell with integrity, and cultivate loyal patients who truly value the advice they are given.
We will explore a paradigm shift towards trust-based selling, where the focus is on building authentic connections and delivering genuine value to patients, through advanced communication and rapport building techniques. You will leave the webinar equipped with practical tips, actionable strategies, and a renewed mindset that transforms the sales process into a relationship-building conversation based on trust, integrity, and value.


Payment is required by credit card, please select a payment link below to continue. All course-related links will be sent to you via email once you have paid.


$70 Non-member Payment

51499 Fit for their future - part 2

Passcode: Z+9%#Awo

Presenter: Alicia Thompson
Following on from paediatric frames, this lecture will cover lenses dispensed for children in terms of material performance, designs, including spectacle options for myopia management and UV protection.
The way we order lenses can have a huge impact on the finished cosmesis so we will revisit surfacing versus stock lenses and what factors influence the thickness of a lens.
Parents and children have quite different needs when it comes to how we communicate. During this interactive session, we will discuss the patient journey taking into account the duality of communication, how the practice environment can affect the experience, the dispensing process and taking measurements, consent, tips on compliance and strategies for successful wear and care.
All children are different, and some children will present with additional needs for which we need to be aware, explore further and make reasonable adjustments if necessary. These can include neurodiversity such as autism, congenital conditions such as cerebral palsy and hearing impaired or Deaf children.

Please use the link to watch the recorded lecture, and use the survey link to submit your Attendance Certificate request.


Payment is required by credit card, please select a payment link below to continue. All course-related links will be sent to you via email once you have paid.


$30 Member Payment
$70 Non-member Payment

Stressed about workplace stress

Access Passcode (if required): 87qqF%eA

THIS WEBINAR IS FREE FOR MEMBERS ONLY. IF YOU ARE A CURRENT ADONZ MEMBER PLEASE LOG IN TO ACCESS IT.

Please use the link to watch the recorded lecture, and use the survey link to submit your Attendance Certificate request.

Presenter: Sarah Bond
A structured introduction to what stress is and how to manage it from a health and safety perspective. This will include a discussion around current case law, how to manage your own stress and support your team in the dispensing optician environment.


Payment is required by credit card, please select a payment link below to continue. All course-related links will be sent to you via email once you have paid.


$70 Non-member Payment

51490 Fit for their future - part 1

Passcode: 1VB%#V7p

Presenter Alicia Thompson
In the first section of this lecture on paediatric dispensing, we will firstly consider the current design of paediatric frames. In the main, these are scaled-down versions of adult designs so we will explore the impact of this on a child’s visual, educational, and social development.
The relationship between the frame measurements and facial parameters is crucial in understanding and directing our young patients to a frame that will fit their developing facial features.
Data from recent paediatric facial anthropometry research from over 1300 images of children’s faces will be shared considering gender, ethnicity and children with Down’s syndrome. This data is intended to be used to inform paediatric frame designs resulting in a more stable, comfortable fit. In addition, the data will be used to explain how the face develops in a growing child and how we relate this to what we require in terms of frame parameters and adjustment properties. We will then discuss common frame adjustments, limitations to those adjustments and modifications to current frame designs.

Please use the link to watch the recorded lecture, and use the survey link to submit your Attendance Certificate request.


Payment is required by credit card, please select a payment link below to continue. All course-related links will be sent to you via email once you have paid.


$30 Member Payment
$70 Non-member Payment

Understanding the generational diffrences and how to best meet them

61037 – this course is available for OPTOMETRISTS ONLY
Passcode if required for Zoom: Passcode: $0f?KzOa

Presented by Rachel Klaver

For many of us, our ideal audience are people over the age of forty-five, a mix of the Silent Generation, Boomers and some Generation X. With changes in technology and society, even the ways and needs of these audiences have shifted.
Along with that we have the needs, expectations and desires of the upcoming generations to consider from Millenials, Gen Zs and Generation Alpha who have specific traits for us to be aware of in terms of how they want to communicate online, in marketing, instore and in interpersonal contact.
This workshop walks you through the key traits you need to take into account, how you can make your practice more welcoming to a range of generational needs, and how your practice may need to adjust as new generations come through.

By the end of the session you will be able to:
•Identify the common traits of each generation that may affect their interactions with your practice
•Have considered 3-4 different ways to show understanding to the different generational needs
•Identify gaps in your current knowledge around interacting with patients from diverse generations


Payment is required by credit card, please select a payment link below to continue. All course-related links will be sent to you via email once you have paid.


$70 Non-member Payment

Stressed about workplace stress

This course is available for OPTOMETRISTS ONLY
Access Passcode (if required): 87qqF%eA

Please use the link to watch the recorded lecture, and use the survey link to submit your Attendance Certificate request.

Presenter: Sarah Bond
A structured introduction to what stress is and how to manage it from a health and safety perspective. This will include a discussion around current case law, how to manage your own stress and support your team in the dispensing optician environment.


Payment is required by credit card, please select a payment link below to continue. All course-related links will be sent to you via email once you have paid.


$70 Non-member Payment

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Postal Address: PO Box 137 Morrinsville, 3340
Email: info@adonz.co.nz
Phone: 07 824 1044